"Our clients will likely never pick up a phone book to find help, but they will 'Google' search or 'Ask Siri,'" said ACC’s director of development, Ducia Hamm, in a recent media release.
Today, however, almost everyone has jumped on the world wide web. And with the sea of sites crowding the information highway, the main goal of non-profits & businesses alike is to increase clout with search engines and get noticed.
"The desire of our hearts is to be the first choice for individuals facing unexpected pregnancies,” explained Hamm. “In order for this to be accomplished, those who need us most need to know that we exist, then, be able to find us and have assurances that we can provide the services they are in need of."
Along with Google, the Care Center plans to engage social media platforms, such as Facebook, to reach their prospective audience.
Taking the cyber plunge is not without its costs though. Hamm said that they are hoping to raise $10,000 from donors in the community to put their plan into action.